Second Phase of Entrepreneurship Drive Begins
The government has formally initiated the second phase of the national campaign on entrepreneurship under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission. The nationwide outreach program is scheduled to run for three months, concluding on November 21.
According to the Ministry of Rural Development, this extended phase aims to strengthen rural women’s entrepreneurship and contribute directly to the broader objective of creating six crore ‘Lakhpati Didis’. The initiative focuses heavily on promoting enterprise among women within self-help groups across both agricultural and non-agricultural sectors, reinforcing community enterprise promotion cadres, enhancing digital and e-commerce capabilities, and fortifying producer groups and enterprises.
Key Targets Outlined for the Campaign
The ministry has outlined several ambitious quantitative targets to be achieved during the three-month campaign period. These specific measures are designed to scale up enterprise formalization, technical skills, and market reach.
- Training 50,000 community workers
- Providing entrepreneurship and livelihood training to 5 lakh self-help group women
- Compiling a database of 5.5 lakh adolescent girls from self-help group families
- Extending formalization support to 50,000 enterprises
- Expanding membership of producer groups and enterprises to 2 lakh members
- Promoting agro-ecological practices among 20 lakh women
- Onboarding 25,000 self-help group members onto e-commerce platforms
Focus on Digital Integration and Market Access
A significant emphasis of the ongoing campaign is placed on bridging digital divides in rural areas. By encouraging digital adoption, facilitating e-commerce integration, and establishing robust databases, the Ministry of Rural Development seeks to scale traditional livelihoods into sustainable commercial ventures for women across the country.
Primary source: This independent news summary is based on official information from Akashvani News. Read the original document for complete details.